UMS Design Studio is an internationally acclaimed award winning art and design practice that creates innovative works using its unique Art + Craft + Design approach and sensibilities. The multi-disciplinary practice conflating soul, logic, and vision executed with virtuoso craftsmanship. The work defies categorization and communicates with a wide audience all over the world and is successful in producing work that is locally appropriate as well as universally articulate. The studios work is noted for its emotional and expressive qualities, intellectual rigor, visual storytelling, vibrancy of color and eastern mysticism.



Ulhas Moses is the founder of UMS Design Studio and an internationally acclaimed contemporary Visual Artist, Creative Director, Children’s Book Illustrator, Sculptor, Graphic Designer. He holds a (BFA) from J J School of Art and a masters degree (M.Des) in design from the prestigious Industrial Design Center, IIT Bombay. He is widely travelled researching art in the world’s museums all across Europe and Asia and widely read with a solid understanding of both eastern and western, traditional and contemporary art from different eras and cultures. His deep understanding of art and design theory at an intellectual level have given him the unique ability to handle a wide range of media like: Corporate Branding, UI-UX design, Illustration, Print media, Publishing, Digital media, Animation, Industrial Design and 3D Sculpture. His work is noted for its vivid and lush imagery, painterly and expressive qualities, strong social messages, intellectual rigor, storytelling, symbolism, vibrancy of color and eastern mysticism that has been refined through his own vision to create a unique visual grammar.

His work has been published in defining international design books like “Good Design by Rockport USA ”, “ Young Asian Graphic Designers” and “Graphic Design Inspirations” by Daab Germany, “ For a Good Cause” by Index books, Spain, “Design No Hikidashi” by Graphic-sha, Japan,  Etapes Magazine, France, “Instant Graphics “ by Rotovision UK, Asia Pacific Design by Sandu China, Typography 29 by Harper Collins, USA , “BBC Topgear” and the “Rolling Stone” magazine. He serves as a design judge and curator on Asia Pacific Design Annual China and has won the prestigious Shankar’s President of India Award for Art and the New York Type Directors Club Award.

His work has been exhibited in at the worlds largest book fair the Frankfurt Book Fair, Germany, ATYPI, Russia, Argentina, Spain, New Zeland, Cooper Union Gallery NYC, Typographic Circle London, UK and Nagoya Designer Academy, Japan

He also founded RAD (Radical Auto Design) which is a custom automobile design company that designs custom vehicles like vintage motorcycles, buses and corporate theme vehicles. RAD has designed and built the popular Red Bull Music Tour Bus which is India’s first travelling performance venue, a tour bus with stage on wheels and also designed the AUDI mobile trailer, a state of the art showroom and lounge on wheels. He currently lives and works in Los Angeles, California.



UMS work is enormously inspired by the multi-cultural diversity of the Asian and more specifically Indian culture, forms, rituals and languages that give form to the formless and explains the most complex metaphysical ideas. The eternal concepts such as Order-Chaos, Continuity, Grace, Beauty, Grace, Wealth, Knowledge, Enlightenment are the subject matter and recurring themes in Indian and Asian design traditions. He draws from this rich symbolism and interprets it in a contemporary context in his work, thereby fusing both modern design ideas with traditional concepts, the new and the old, forms rooted in the past yet forward looking.

Informed by diverse disciplines such as the traditional arts and crafts, cultures, mythology, jazz, fusion world music, the renaissance, contemporary art movements, sculpture, surrealism, kinetic art, typography, concrete poetry, magic, illusion and fantasy.

Colors are used symbolically to create bright and dynamic passages, chromatically articulating form and content, providing a highly expressive vibration imparting great energy to his work. Visual storytelling is central to the work engaging the different senses, helps to lead his audiences on a journey of self-exploration.

Over the past decade he has created his personal design philosophy, an amalgamation of Art+Craft+Design. His work showcases this delicate balance. Art deals with heightened emotional responses, aesthetic beauty and sophistication into his work. Craft deals with skill and techniques and the ability to work with one’s hand to lend the human touch or soul to his work. Design is about creating order, the encoding of signs, typography. Here he employs structured thinking and programmatic problem solving for clear communication and information design.


  • Drupa Dusseldorf, Germany
  • Frankfurt Book Fair Frankfurt, Germany
  • Sandu Cultural Media China
  • Japan Typography Association Osaka, Japan
  • Heiwa-Shigyo Paper Voice Osaka,Japan
  • Ito-Ya Gallery Tokyo, Ginza, Japan
  • Nagoya Designer Academy  Nagoya, Japan
  • Kyoto Seika University Kyoto, Japan
  • Ecole Visuelle Communication Paris, France
  • Typographic Circle London, UK
  • Humber College Toronto, Canada
  • ATYPI  St.Petersburg Russia
  • ATYPI Barcelona, Spain
  • ATYPI Matadero Argentina
  • ATYPI Wellington New Zealand
  • Cooper Union Gallery New York , USA
  • TypeCon, Buffalo New York, USA
  • Art Institute of Atlanta Atlanta, USA
  • Savannah College of Art and Design Savannah, Georgia, USA
  • University of Bridgeport Bridgeport, Connecticut USA
  • NH7 Weekender Pune, India


  • 2006    What is Publication Design by Rotovision publishers, UK
  • 2007    Instant Graphics by Rotovision publishers, UK
  • 2007    Young Asian Designers by Daab publishers, Germany
  • 2007    iSH Magazine, Singapore
  • 2008    Asia Pacific Design Annual by Sandu publishing, China
  • 2008    Signs and Symbols by Rotovision publishers, UK
  • 2009    Design No Hikidashi by Graphic-sha publishers, Japan
  • 2009    Feedback by Index books, Spain
  • 2009    Celebration Graphics by Rotovision publishers, UK
  • 2009    Design for Special Events by Rockport publishers, USA
  • 2009    New York Type Directors Club 29 by Harper Collins, USA
  • 2009    1000 more Graphic Elements by Rockport publishers, USA
  • 2009    Good Design: Deconstructing form and function by Rockport Publishers, USA
  • 2010    For a Good Cause by Index books, Spain
  • 2010    Graphic Design Inspirations by Daab publishers, Germany
  • 2010    Brochures 9 by Rockport Publishers, USA
  • 2011    The Best of Cover Design by Rockport publishers, USA
  • 2011    Etapes magazine, France
  • 2012    Asia Pacific Design 8 by Sandu publishing, China
  • 2013    Rolling Stone  Magazine
  • 2014    Asia Pacific Design 10 by Sandu publishing, China
  • 2015    Overdrive Magazine, India
  • 2016    Asia Pacific Design 12 by Sandu publishing, China
  • 2016    BBC Topgear online


New York Type Directors Club

Award for Excellence in Typography, 2008

Creativity Annual Design

Gold Award, 2008

Creativity Annual Design

Platinum Award, 2008

Kyoorius Design Award

Print design, 2007

Shankar’s International Painting Competition

Silver Medal awarded by the President of India, 1992


Asia Pacific Design Almanac by Sandu Cultural Media, China

Honorary design expert and judge on the editorial board for Asia Pacific Design Annual, Chinas largest design publication house.


” Vivid, lush, mystical – the work of UMS often has a painterly quality, using vibrant colors, brushstrokes, splashes, explosions, intersections and intricate line work. The work achieves an aesthetic level that has few peers. It is grounded in ancient Indian symbolism and traditions reinterpreted for application. if the work defies description or category, its is because it is multilingual. His approach is the foundation for superb work that communicates with audiences in many places who speak many languages. A polyglot ? No. UMS is universally articulate, significant, evocative and real.”

– from the book “Good Design” by Rockport Publishers, USA.


Social Entrepreneurship in India book:
The Mandala symbol expresses the concept of ‘Growth and Transformation’.

The book uses a hand drawn ‘Mandala’ organic growth motif as the main visual element.
The organic motif represents the grassroots work social entrepreneurs do. Its mandala like
structure expanding outwards show growth and radiance and are derived from indian
iconography. This mandala starts as a green dot also representing the ‘Bindu’ or seed which
is the origin of all cosmic creation in Indian thought. The organic motif is printed on several
pages and concentric circles are cut into the pages, as the reader turns the pages the mandala
grows from a small seed to a large transformation in society.

Lotus Book.
The lotus motif expresses the concept of ‘Knowledge and Learning’

The design uses the traditional India Motif of the Lotus as a metaphor of ‘Gyana’ which is
knowledge and learning. The design uses a central radiating form as sacred Indian geometry
showing that everything originates from the centre of the lotus. It fuses indo-islamic artwork
styles with futuristic op-art motifs. Depending how the book cover is folded multiple forms
of the lotus are seen thus offering different views showing that knowledge is eternal.

Scriptwriting Typography.
The abstract typography expresses the concept of ‘Order and Chaos’

When the piece is inserted into its slipcase one can read the word ‘SCRIPT’, but when it is
taken out of its case it morphs into an abstract typographical composition of various Indian
scripts showing the rich diversity of the various languages in India and the cosmic
phenomenon of forming of Order from Chaos of typographic scripts.