Audi Terminal is a mobile showroom designed to provide a full Audi experience to customers, both in metros as well as smaller cities. The terminal consists of a car on display, a lounge and a wide range of accessories for customers to choose from. The mobile terminal will visit cities all over India. With the terminal, Audi aims to take its brand to the doorstep of the customer. Apart from displaying the cars and accessories, Audi customers can also take test drives and connect with Audi dealers for enquiries, new bookings and after-sales support. Complete with car on display, Audi Exclusive Elements and an Audi Lounge, the Mobile Terminal takes the brand to the doorstep of the Audi customer, while showcasing Audi brand values experientially. Besides displaying the cars and Audi accessories, the Mobile Terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after sales support, in the comfort of the Audi Lounge. Audi aims to get in touch with thousands of customers across India with this unique initiative.