Journeys for Change is an initiative from social entrepreneurs UnLtd a charity based in the UK that takes influential people to different parts of the world to interact and learn from different cultures and mindsets. A metaphor of the butterfly was used to suggest both travel and transformation from “ a raw state into something truly different and beautiful”. The logo had to reflect the energy and enthusiasm of the journeys and the sense of excitement was used to create the logo itself. The logo was arrived by splashing acrylic paint to form the wings of the butterly, the name of the organization was set at an angle for further dynamism. For its application on stationary by means of a simple die cut the wings of the butterfly were lifted as if it were about to flutter off.