Seven Lakes Technologies
Creative direction of the complete corporate branding for a big data analytics tech startup that makes specialized enterprise software products for the Oil and Gas industry. The branding exercise includes the logo, typography, Website, iconography, Software UI, Video animations and all marketing collaterals both print and digital. The logo uses a basic circle motif that is varied generatively to form structured and unstructured patterns. A green and yellow gradation is used as the main brand color for vibrancy. Gustan font designed by Greg Lindy has been used as the main typeface. The branding has been successfully extended to design the flagship product “Joyn” in the user interface of the dashboards and the information graphics. An extensive Style guide that documents the brand rules has also been produced for in house design teams and vendors. The project was done in collaboration with Innovation Protocol, a Los Angeles based consultancy.